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Media production

Behind
the camera

Brand-owned photography outperforms stock and lasts for years. These are edits from shoots we produced and brand libraries we curate, for partners in tech, action sports and lifestyle.

San Diego, California · October 2023

CARVE Eyewear

Lifestyle campaign on the San Diego coast

Three days on location for the US division. Our team sourced talent, wardrobe, locations and props, and a cinema crew shot video alongside the stills. The edits went into the 150-plus photo US media library behind the case study.

Photography: Kiana

The case study
Three models in CARVE sunglasses against a blue sky, framed by a round window
  • The crew seen from above, laying out CARVE frames on a long outdoor table
  • A cinema camera on a tripod, set up on a terrace above the beach
  • A model in CARVE sunglasses in front of a blue floral mural
  • A man in wraparound CARVE sport sunglasses and a cap, sitting on the rocks
  • CARVE frames laid out in a black display tray
  • A skateboarder mid-trick under a cinema marquee, in black and white
  • A model in CARVE sunglasses leaning on a red brick wall
  • A model in CARVE sunglasses in warm evening light, framed by a round window

Studio and on location

Litra

Product, studio and lifestyle photography

Photography for a global brand, up to its acquisition by Logitech: the lights in the hands of the people who use them, product in the studio, and the in-house splash shots that proved the lights waterproof without a caption.

The case study
A Litra light held above a camera at golden hour
  • A Litra studio panel on a stand under coloured light
  • A Litra light splashing into water, shot in-house
  • A creator lighting a night scene with a Litra light
  • A Litra light glowing on a wet, dark surface

San Diego, California

Lumenlabs

Making a biosafety technology visible

An air-disinfection device mounted on a ceiling is hard to photograph. We wrote the brief, sourced the photographers and ran production from pre-production to post, so the product reads as part of a real workplace rather than a render.

The case study
A Lumenizer air-disinfection unit mounted under exposed ceiling beams
  • Close-up of a Lumenizer unit and its violet light panels
  • A Lumenizer unit on the ceiling of a meeting room
  • Two colleagues at a meeting table looking up at a Lumenizer unit

On tour · 2019

SIC Maui

Team riders, races and events

SIC Maui launched globally on our strategy and creative in 2012. By 2019 the brand library ran from team riders in the surf to its title sponsorship of the Gorge Paddle Challenge and the signing of the Brazilian Brothers of Paddle, the raw material for every channel.

From the SIC Maui brand library

A rider launching off the lip of a wave
  • The mass start of the Gorge Paddle Challenge, paddlers in a line against a forested shore
  • Riders carrying boards along a beach
  • A rider turning on a breaking wave
  • Two riders from behind, carrying boards toward the water
  • Race boards and flags in the Gorge Paddle Challenge event village
  • A surfer turning off the top of a blue wave
  • Paddlers from the Brazilian Brothers of Paddle on the beach
Palm trees against a dusk sky

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