- Partner
- Carve Eyewear USA
- Scope
- E-commerce, Social media, Advertising, Newsletters, SMS, Media creation, Creative, Website management, B2B support
- Industry
- Lifestyle
- Engagement
- Agency of record, USA division
The situation
Money spent, sales flat
Carve had a global marketing manager in charge of the USA e-commerce and a New York advertising agency in charge of driving sales. A substantial investment was made and sales ran flat on organic traffic, with no lift from advertising.
No one was tasked with managing the US website, and the brand had no style guide for asset creation or consistency at a global level.
What we did
Three moves, in order
- 01
Wrote the brand book and took over the store
A brand book and a global vision for the brand, then 1,200+ website updates in the first year: new products, broken pages fixed, merchandising, menus.
- 02
Rebuilt paid media on attribution
Facebook, Instagram and Google campaigns monitored and adjusted for results, doubling annual ROAS from 1.7x to 3.4x while spending fewer ad dollars overall.
- 03
Opened owned channels
Email rebuilt from a couple of basic automations to nearly 20% of e-commerce sales; an SMS channel from zero to 3% of attributed sales; a 150+ photo US media library and 20+ B2B assets for dealers.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
91%
Year-over-year e-commerce sales growth
First year vs Flat sales under the prior agency, with reduced ad spend
2x
Return on ad spend
First year vs 1.7x to 3.4x average annual ROAS
213%
Net social follower growth
One year vs Impressions +65%, engagements +87% over the same period
Gallery
In their words
“The i9media team brings a personal level of commitment to the company, where they are always going above and beyond, quickly responding to our needs and never failing to deliver. I strongly recommend the i9media team having worked with them for over 10 years.”
