- Partner
- Litra
- Scope
- E-commerce, Website, Social media, Advertising, Newsletters, Team management, Public relations, Lead generation, Product development and QC, Media production, Asset management, Crowdfunding, Graphic design, Marketplaces, Copywriting, Consulting, Systems and integrations, B2B
- Industry
- Technology
- Engagement
- Agency of record, launch to acquisition
The situation
One product, no plan, a website that could not take an order
When we first partnered with Litra there was virtually no operational plan or process in place, and no digital plan. The company had one flagship product, a non-functioning e-commerce website and a Facebook page of fewer than 700 followers.
From the beginning we were involved in nearly every area of the operation, from setting up the IT suite to global, multilingual branding campaigns. We built the foundational blocks: a working direct-to-consumer store, social accounts, an advertising plan, media production, graphic design, newsletters and team management.
The question the brand faced: could a startup with minimal resources build the infrastructure of a global brand without giving up equity or time to market?
What we did
Three moves, in order
- 01
Replatformed and rebuilt the store
Moved the site from a broken WordPress install to Shopify, redesigned the UX and UI, and ran the SEO, shopping and branding projects that positioned Litra as a leader in its space.
- 02
Built every channel from zero
Five-plus ad accounts across Facebook, Instagram, Google, YouTube, Amazon and AdRoll; Mailchimp with templates and automations for B2C, B2B, media, ambassadors and dealers; social accounts for the brand and its regional partners.
- 03
Produced the brand itself
Weekly in-house media, every product shot, the style guide, packaging, catalogs, tradeshow booths and print, plus a crowdfunding launch that met its goal in under two hours.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
20%
Of brand revenue from e-commerce
By the acquisition vs From 0% when the store could not take an order
150k+
Email contacts
Start of engagement to acquisition vs From zero; newsletters drove 11.32% of D2C revenue
7.5x
Crowdfunding revenue goal
Kickstarter and Indiegogo campaign vs Goal met in under two hours of launch
Gallery
In their words
“Drive, passion, experience, creativity, flexibility. i9media supported Litra on a strategic and tactical level to achieve huge growth and to become one of the top brands in our industry. i9media was collaborative and became a seamless extension to our team with top creative talent, drive, passion, digital expertise, and much more.”
