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Case study · Lumenlabs

A biotech brand built from nothing, acquired by R-Zero in a little over a year

Partner
Lumenlabs
Scope
Branding, Website, Lead generation, Advertising, Creative, Copywriting, Media production, Public relations, Consulting, Social media, Asset management, Systems and integrations
Industry
Biotech
Engagement
Agency of record, launch to acquisition

The situation

So new it did not have a logo

When we first partnered with Lumenlabs the company had one flagship product and little else: no website, no social pages, no ad accounts, no email service provider, no logo. The industry was highly technical and heavily regulated, and the marketing had to run across regions and languages.

The brief was clear: build a brand with a gravitas similar to the top biotech companies, and deliver a working website in two weeks. Several vendors had failed on quality, speed or both.

What we did

Three moves, in order

  1. 01

    Built the brand and the site in weeks

    A comprehensive discovery defined colours, typography and logo; the brand and its slogan, "Lighting the Way to a Healthier Life", followed, then the style guide, UX, UI and a website delivered on the two-week deadline.

  2. 02

    Ran multi-regional, compliant marketing

    A social handle architecture built for global and regional scale, accounts across LinkedIn, Facebook, YouTube, Instagram and Twitter, and copy kept scientifically, technically and legally compliant across China, Sweden, South Africa, Singapore and beyond.

  3. 03

    Generated the pipeline

    Popups, contact forms, gated pages and coordinated A/B narrative-based ad campaigns on a conservative budget, with regular optimization reviews with the executive team; three press releases picked up by Benzinga, ChinaDaily and UV Reporter among others.

What changed

Results

Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.

  • 700+

    High-quality leads

    First 10 months vs From zero; no website or forms at the start

  • 370+

    Leads from advertising

    First 10 months, conservative budget vs No advertising before the engagement

  • 49K

    YouTube views

    Within months of launch vs No channel before the engagement

  • Lumenlabs brand assets
  • Lumenlabs product imagery

In their words

“Andre and his team were an integral part of my high tech startup Lumenlabs, LLC. The magic of i9 was their flexibility and scalability to adapt to our needs. In a short 18 months, i9 helped establish Lumenlabs as a global leader in our industry and positioned us well for VC investors, ultimately leading to a very attractive acquisition. High integrity, high octane, high talent!”

Scott Gant, President & Co-Founder, Lumenlabs
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