Style guide · Media and stand-up paddling

Supconnect

A refresh of the identity of the stand-up paddling publication we have run since 2007: a serif with authority, a deep blue from the water, and a yellow used only for accents.

Partner: Supconnect
Sector: Media and stand-up paddling
Deliverable: Style guide
Scope: 7 parts, from brand idea to video graphics

The idea

What the system has to do

Supconnect builds a community of paddlers who share travel, tips and recommendations, and it is the reference for gear reviews, tutorials, destination guides and news. The style guide gives that editorial role a consistent face across the site, social and video.

Dark blue carries the identity; white gives the photography room; yellow adds a little spice and is reserved for accents. The video graphics system turns every review into a recognisable Supconnect piece.