- Partner
- Supconnect
- Scope
- Branding, SEO, Website, Social media, Creative, Lead generation, Copywriting, Media production, Email marketing
- Industry
- Media and lifestyle
- Engagement
- 2007 · Owned and operated since 2007
The situation
A passion project with a market need
Andre Niemeyer was an early adopter of stand-up paddling and recognized the need for a website dedicated to the sport. Supconnect was born in 2007, one of the original five websites globally covering SUP.
Running an industry-leading online publication requires both a broad range of expertise and an obsession with performance. i9media owns and operates every aspect of the business, which makes it a proving ground for the work we do for partners.
What we did
Three moves, in order
- 01
Built the brand and the platform
The name, logo, colour, typography and the slogan "Your Connection to Paddling"; every website generation over more than a decade; every creative asset from media kits to award trophies.
- 02
Won organic search
An SEO program that made Supconnect the #1 platform in organic results for brands and products in the sport, sometimes ranking above the brands themselves on their own products.
- 03
Grew the audience on every channel
Nine social channels with 114,000+ followers; awards, photo contests and quarterly giveaways generating a 55k-contact list; Mailchimp automations tied to on-site capture; dozens of shoots and live shows.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
250k+
Unique visitors per year
Current annual reach vs Surpassed Surfing Magazine within two years of launch
4MM
Social impressions per year
Across nine channels vs 114,000+ followers, all grown from zero
55K
Email contacts
Today vs From zero; about 20% average open rate
Gallery
In their words
“Without i9media, we just wouldn't be able to do it, that simple. i9media's team brings a mix of top talent and personal commitment that's a rare breed. Constantly assessing, innovating and setting all-time records, i9media is the gift that keeps on giving whether it's in top placement on search engines, email list growth, and beyond.”
