Creative package · Pool care manufacturing

Skimlite

A third-generation manufacturer, making telescoping poles since 1954, with no unified visual system. We built the identity and every asset a professional brand needs, from the website to the event tent.

Partner: Skimlite
Sector: Pool care manufacturing
Deliverable: Creative package
Scope: 12 parts, from logo and usage to event marketing

The idea

What the system has to do

Skimlite began when its founder, Robert Conrad, made the industry’s first lightweight pool skimmer and, soon after, the first telescoping pole. The brand speaks to pool care professionals, so the identity had to read as expert before it read as anything else.

The system pairs a primary palette of red and black, for authority, with blues that sit comfortably inside the pool industry’s own visual language. Clean edges and bold type carry it across more than a dozen applications.