- Partner
- Skimlite
- Scope
- Branding, Creative, Website, Asset management, Social media, Newsletters, Media production, Copywriting, Systems and integrations, B2B
- Industry
- Lifestyle and manufacturing
- Engagement
- 2023 · Brand and platform rebuild, from 2023
The situation
Structural gaps at every touchpoint
When we partnered with Skimlite in 2023 the brand faced gaps across nearly every marketing touchpoint: outdated visuals with no unified system, a website that was difficult to navigate and structurally broken, no email marketing, no analytics, not even GA4 tracking.
What we did
Three moves, in order
- 01
A full identity overhaul
A refined logo, modern colour scheme, defined typography, custom graphical elements, a brand book and a complete B2B and B2C template system, from stationery to event booths.
- 02
A rebuilt store
A modern site with fully developed product detail pages and an intuitive backend, migrated from BigCommerce to Shopify, with GA4 installed and integrated with the newsletter platform.
- 03
Media, content and the dealer channel
A multi-day photoshoot producing hundreds of on-brand images; a content calendar across Facebook, Instagram and LinkedIn; B2B newsletters, tradeshow assets and a dealer portal for partner enablement.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
300+
High-quality brand assets created
Over the engagement vs No templates, design team or media library before
205%
Increase in total social engagement
Since the relaunch vs An inconsistent, largely inactive presence; audience +40%, impressions +39%
Next case studySupconnect: The publication we built, own and runHave a similar situation?
Start a partnership