Design
Style guide · Eyewear and lifestyle
CARVE Eyewear
Founded in Sydney in 1998 and stocked in more than 30 countries, CARVE had no style guide for asset creation. We wrote the one the brand now works from, and built the templates its channels run on.
- Partner
- CARVE Eyewear
- Sector
- Eyewear and lifestyle
- Deliverable
- Style guide
- Scope
- 8 parts, from logo and background control to website slider templates
The idea
What the system has to do
A global brand without a style guide pays for it in every asset: each market, agency and freelancer reinterprets the logo, the colour and the tone. We started with the fundamentals, then moved straight to the templates the US team uses every week.
The palette is deliberately quiet, black, a warm brown and a beige ground, so the photography of the frames and the people wearing them does the work.
Palette
- Black#000000
- Brown#665231
- Beige#FCF9F2
- White#FFFFFF
Typefaces
- AlmaraiSocial and newsletter headlines
- RobotoSubtitles and body
- PlayballOverheads
In the book
What we delivered
- Logo and background control
- Colour and typography
- Photography and social mood boards
- Document and presentation templates
- Social post and story templates
- Newsletter templates
- Meta ad templates
- Website slider templates
Spreads from the book
CARVE logo usage, approved and not approved 
CARVE colour palette 
CARVE photography mood board 
CARVE social media wall post templates 
CARVE newsletter templates 
CARVE Meta ad templates 
CARVE website slider templates for desktop and mobile
