Troopathon

Move America Forward exists to show deployed service members that they are in the country’s hearts and minds, one individually addressed care package at a time. Troopathon needed a mark with the gravity of that mission and the energy of a campaign.

The saluting soldier, set in the flag’s red and a deep navy with the tagline “Salute our troops”, works in colour, black and white, and the compact guide keeps its use consistent across every partner.