- Partner
- Surftech
- Scope
- Advertising, Creative
- Industry
- Action sports and lifestyle
- Engagement
- Paid media and creative, first year
The situation
Broad reach, thin returns
Surftech manufactures boards across several brands and models, each with its own demand, season and rider. Paid media was buying broad reach; creative was a limited in-house resource.
The question we were asked to answer: can media buying and creative production run as one system, so the team gets more output without more work?
What we did
Three moves, in order
- 01
Tightened the campaign structure
Rebuilt the account so that budget, audiences and creative follow the product line rather than the brand umbrella.
- 02
Targeted model-specific demand
Search and social campaigns per model, capturing high-intent searches and amplifying proven top products.
- 03
Scaled creative output
A parallel production model: 250+ supplemental assets across 80+ templates to expand testing velocity, support Meta placement diversity and clear bandwidth for the in-house team.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
66%
Increase in blended ROAS
First year of management vs 4.57x to 7.6x; Google ROAS 3.31x to 9.57x
70%
More revenue per advertising dollar
First year vs With advertising investment reduced 37.6%
250+
Creative assets delivered
First year vs Across 80+ templates, alongside in-house creative
