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Haymoon Resort, Whitefish, Montana
Work

Case study · Haymoon Resort

Reversing a 29% decline in direct bookings

Partner
Haymoon Resort
Scope
E-commerce, Advertising, Local listing, Systems and integrations, SMS, Lead generation, Website, SEO, Newsletters, Copywriting, Creative
Industry
Travel and leisure
Engagement
Focused retainer, two years

The situation

A fragmented ecosystem and a falling trend

Direct bookings had dropped nearly 29% year over year. Lead capture was limited, branding inconsistent, advertising infrastructure minimal and analytics siloed, with a single owner running everything.

What we did

Three moves, in order

  1. 01

    Rebuilt the booking funnel

    A redesigned homepage with a clearer booking flow, live chat, on-page and technical SEO, a yearly search strategy and SEO-driven blog content on a marketing calendar tied to revenue objectives.

  2. 02

    Built the owned audience

    Popups, forms and targeted ads generating 800+ leads at a 2.23% conversion rate; email migrated and grown from about 300 to 1,300+ subscribers; an SMS program from zero to 500+ subscribers in about 18 months.

  3. 03

    Structured paid media and the data

    A Google Ads account built from the ground up and integrated with analytics and booking software; Search and Performance Max campaigns on a modest budget; booking, ad and email systems connected for attribution.

What changed

Results

Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.

  • 20%+

    Direct-booking revenue lift

    Two years vs vs pre-engagement, after a 29% year-over-year decline

  • 86%

    Organic search traffic growth

    First year vs A further 14.5% the following year; no SEO plan before

  • 4x

    Email list growth

    Over the engagement vs About 300 to 1,300+ subscribers; flows at a 40% open rate

  • Haymoon Resort grounds
  • Haymoon Resort brand

In their words

“As a solo operator managing everything at Haymoon Resort, having i9media in my corner meant a ton. The work they delivered was consistently on point. When they'd send me campaigns, I never felt like I needed to redo anything. But beyond the marketing, the monthly strategy calls with their team genuinely improved how I managed the business. They weren't just a vendor, they were a partner who cared about the bigger picture.”

Brooke Winrow, Owner, Haymoon Resort
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