- Partner
- Grangetto's Farm & Garden
- Scope
- Website, SEO, Advertising, Lead generation, Email marketing, Social media, Copywriting, Media production, Creative, Systems integration
- Industry
- Farm and garden
- Engagement
- 2020 · Agency of record since 2020
The situation
When the stores closed, the website was all there was
Grangetto's business was almost entirely predicated on the legacy locations of its four stores and the familiarity of locals and commercial contractors. With COVID-19, the online experience became the primary, and often the only, way customers could buy.
Prior to i9media, Grangetto's ran four separate websites on three domains, with no roadmap to lead acquisition, almost no mobile-friendly assets, a website disconnected from Google Analytics, and lost access to its own Google Business pages.
What we did
Three moves, in order
- 01
One site, built to educate and convert
Consolidated to a single domain, streamlined the experience and turned the site into an educational, lead-generating platform; reclaimed all four Google Business pages and reconnected analytics.
- 02
A multi-channel campaign for the whole journey
Facebook, Instagram and Google ads on a conservative budget, endemic partner placements, Mailchimp templates and automations, weekly newsletters produced in-house, and a social program that had been an afterthought.
- 03
A brand-owned media library
Our team shot all four locations, creating thousands of photo and video assets now used across every channel, plus the SEO articles and partner content the team had no capacity to write.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
10x
Website traffic
Since the rebuild vs vs the four legacy sites; bounce rate down 28%
890+
Leads from advertising per year
Current annual run rate vs 450+ in the first year, doubled annually since
41.4%
Newsletter open rate
Average across all sends vs Above industry averages for its list size; list grows about 2% a month
Gallery
In their words
“We knew we needed to drastically improve our marketing efforts, but we didn't know where to start. Aware of i9media's reputation, we brought them in for a consultation. It was obvious immediately that Andre and his team had the knowledge, experience, and tools that we needed to bring our marketing into the 21st century. They have been transparent, communicative, available, and effective.”
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