- Partner
- AAAA Auto Storage & Car Park
- Scope
- SEO, Website, Lead generation, Advertising, Reputation management, Creative, Social media, Systems integration
- Industry
- Automotive
- Engagement
- Agency of record, turnaround
The situation
At the bottom of the barrel on search
AAAA Auto Storage & Car Park is a multi-generational business that was facing steep competition from relatively new players. It was losing market share and a turnaround was urgently needed.
The existing contractors, some well-known names, were managing advertising and the website with little transparency and accountability, and no analytics on what the spend produced.
What we did
Three moves, in order
- 01
Led with search
An in-depth SEO strategy took AAAA from the bottom of search visibility to #1 nationally on a number of industry keywords, making customer acquisition far cheaper than competitors'.
- 02
Rebuilt the site and the brand
A new website on current WordPress, later migrated to Squarespace, each launch run with a disciplined process that kept the SEO profile intact; a branding overhaul with a new logo, colour scheme, type and style guide.
- 03
Took over the rest of the digital operation
Transparent ad management across Google, Meta and Microsoft; Google Business and Yelp listings created, verified and monitored; a reputation management plan; an instant quoting and scheduling system.
What changed
Results
Every figure is stated with its period and its baseline. No number appears here without the context that makes it honest.
15x
Website traffic
Over the engagement vs vs the pre-engagement site; visits still grow about 26% a year
#1
National organic rank on multiple keywords
Today vs Bottom of search visibility relative to competitors at the start
20%
Net social audience growth
Annually, recent years vs Accounts were inactive before the engagement
Gallery
In their words
“We brought i9media on and we realized even with our website that we were at the bottom of the barrel and we had to become very aggressive. Andre and his team at i9media made that possible and very rapidly so. Our business has increased in volumes. There are times that we actually have to turn business away.”
