Rusty Surfboards

Businesses where we can add value. Whether you're looking for an agency of record to help you handle all your marketing needs or you're in need of a single service to fill an operational gap, we're available to service where we can add value. And if we're not a fit, we will tell you. Our priority is the long game, so much like you, let's focus on the work and identify the opportunities where we can help you drive the business forward. Our experience ranges from working with businesses large and small, wholesale, retail, and startup, from lifestyle and software to manufacturing and lodging.

Branding and performance marketing, from strategic to tactical. We start with a market competitive analysis, running a discovery to inform all the downstream work, using those business insights to give you an edge to gain market share over your competitors. Making things pretty and a proper technology stack are not enough. The business needs to polish its unique value propositions and properly align with the addressable target market. From there, our branding services include the full gamut of design, from logo and typography to digital and physical assets, like websites, flyers, tradeshow booths and beyond. On performance marketing services include advertising, e-commerce, email marketing, social media, website management, and more, setting clear objectives and repeatedly assessing results and identifying optimization opportunities.

We start with a discovery, which includes a competitive analysis of your 3-5 competitors, both head-to head and aspirational, looking at key performance indicators on multiple marketing channels, from website and advertising to reputation and beyond. Next is using those parameters to sharpen your positioning with clearly stated unique value propositions and communication guidelines for your product and service catalog, boosting your competitive edge. Lastly, drawing on that strategy, it's a plan of execution, and resource allocation, right-sizing on budget to the scale of the business and the success criteria requirements.

If we believe we can outperform your current efforts. We have lots of experience to draw from, which gives enormous insights on the expertise and work-hour requirements to perform at different levels. We've seen a lot, from teams having the humility to seek help to boost performance to teams being overly enthusiastic about mediocre performance. We don't want to waste either your or our time. We'll take a look at your marketing efforts and if we believe we can give you more productivity and profitability cost-effectively, we'll tell you. And if we can't, we'll tell you.

Our benefit is exactly in our range, from local to global and small to enterprise, serving various industries, which helps us avoid blindspots and gives us fresh perspectives to approach different industries. Our past industries include but are not limited to technology, manufacturing, biosafety, software, automotive, military, lifestyle, farming and gardening, accessories, aviation, and more.

Contact us for a free consultation and we’ll walk you through our method and whether we think there is a fit, where and the type. If we don’t see an opportunity to add value, we ‘ll tell you. For us, performance matters more than simply signing a new client. Our goal is retention. For that, we look for fits to drive results. Email or call and we’ll help get you started if the opportunity to add value is there.

Yes but also one-time services. You may need a comprehensive marketing solution or just a one-off service, such as a new website build or some branding assets, for instance. We’ll listen to what you are looking for but then also give you our insight on where we think you may most benefit from an engagement with us.

Net sales increase on lower discount rates and smaller advertising budgets with a cost-effective solution – that’s our preferred key performance indicator. Money in the bank. But sometimes the marketing is not performance, it’s branding. In that case, marketing assets must be inspirational, informative, and drive an inquisitive behavior to covert, retain and advocate to new prospect clients, building the momentum for growth.