Budweiser challenged their 12 brewmasters to create new beer recipes worthy of the company’s name. From that challenge, Budweiser launched the American Makers project, where the brewery introduces to the world their beer experts together with other innovators, celebrating the spirit of ingenuity. i9media worked as one of the point agencies during this process, in charge of coordinating content across headquarters in different continents, legal departments, other agencies, creatives, and community managers. Thorough understanding of the technology and media platforms, rigorous planning, and swift execution were pivotal for the delivery of the project. Content was posted according to a strict schedule and on multiple media platforms.
American Makers on Tumblr: http://budproject12.tumblr.com/