The BIC SUP One-Design website was developed as the online hub for all BIC paddleboard races worldwide. As part of a branding and community building effort, the company offers retailers a standup paddle race package, where all participating stores receive the full support of BIC Sports, helping them with race course, boards, prizes, rules, promotion, etc. The BIC SUP One-Design website was designed to deliver effective branding through colors, typography, and a style guide consistent with the BIC Sports brand, while also helping with community building through interactive features that serve the brand, participating retailers, and paddleboarders. What’s more, the website was built for full integration with social media, letting visitors not only share the site’s content on their favorite social platform but also allows them to contribute content to the website through their own twitter accounts and other tools.

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